20 November 2014
Workshops are increasingly used in business, and this one-day workshop is designed to help develop the skills required to drive the right outcomes from workshops. The workshop will involve participants in a range of practical exercises with individual coaching and feedback.
This workshop is limited to a maximum of 15 people.
Who will benefit?
Anyone who is currently involved in facilitating workshops and would like develop and improve the skills required to run successful workshops with the right outcomes.
Learning outcomes
On completion participants will be able to:
- build a well-structured session plan for a workshop
- open a workshop session and communicate effectively throughout
- use workshop activities to involve participants
Where & when?
This is a scheduled workshop held at Hotel Re! @ Pearls Hill in Singapore on 20 November 2014.
9 October 2014
This workshop shares the science of the senses, and the application of this understanding to product and service design, sensory marketing and consumer understanding.
This workshop is limited to a maximum of 15 people.
Who will benefit?
Anyone interested in understanding the science of the senses and the importance of sensory design in successful brand experiences.
Learning outcomes
On completion participants will be able to:
- apply latest thinking from neuroscience & psychology to the evaluation of customer experience
- understand the individual and holistic roles of the different human senses
- use frameworks and tools for using research strategically throughout the innovation lifecycle
Where & when?
This is a scheduled workshop held in Singapore on 9 October 2014.
This is a one-day workshop, which shares the theory and practice of the use of archetypal characters in marketing. The workshop is highly interactive, using a range of examples from branding and communications (as well as movies) to illustrate key points, and providing participants with a toolkit for creating their own archetypes.
This workshop is limited to a maximum of 15 people.
Who will benefit?
The workshop will benefit anyone involved in branding, advertising and communications, and will provide them with the frameworks and materials they need to build winning brand stories.
Learning outcomes
On completion participants will be able to:
- choose and apply the right archetypes for a brand
- structure stories using archetypal approaches
- use archetype cards to stimulate creative thinking
Where & when?
This is a scheduled workshop held in Singapore on 8 October 2014.
8-9 May 2014
This is a two-day workshop, which shares the substance, structure and style needed to transform data into compelling stories. The workshop is highly interactive, using a range of examples from stories and movies to illustrate key points, and with a focus on giving participants the opportunity to practice key skills to build their own stories.
This workshop is limited to a maximum of 15 people.
Who will benefit?
The workshop will benefit anyone involved in presenting or reporting to any audience, and builds on our “Winning Hearts and Minds” workshop, taking these skills to a higher level. It will also benefit creatives involved in developing communication strategies.
Learning outcomes
On completion participants will be able to:
- choose and apply the right emotions to create impact
- structure stories using a range of plots and devices
- use conflict & tension to tell more compelling narratives
Where & when?
This is a scheduled workshop held at Hotel Re! @ Pearls Hill in Singapore on 8-9 May 2014.
6 May 2014
Recent discoveries in neuroscience, behavioural economics and psychology make many current practices in the marketing sciences out of date. This is a one-day interactive workshop to share these latest discoveries and their implications for consumer understanding, drawing on examples from branding, advertising, product design and shopper research as well a range of interactive exercises to learn important ideas through direct experience.
Who will benefit?
Anyone interested in improving their understanding of the minds of customers (as well as their own). It is designed for experienced marketing, design and research professionals.
Learning outcomes
On completion participants will be able to:
- interpret & leverage key emotions driving behaviour
- understand the role of mental maps in building brands
- appreciate the role of fast & slow decision making and mental heuristics in determining consumer choice
Where & when?
This is a scheduled workshop held in Singapore on 6 May 2014.
This workshop is limited to a maximum of 15 people.
5-16 April 2014
This is a two-day interactive workshop, to share an overall framework for understanding semiotic analysis, cultural theory and cross-cultural differences, and how they can be practically applied to marketing, communications and consumer understanding. The workshop will use examples and case studies to highlight key concepts, with participants learning important ideas for themselves through practical exercises and direct experience.
Who will benefit?
The workshop will benefit anyone interested in understanding the basic theories and tools of semiotic analysis and cross-cultural research It is designed for experienced marketing and research professionals, and assumes no prior knowledge.
Learning outcomes
On completion participants will be able to:
- understand the key principles & language of semiotics
- decode a category and its core symbols
- apply dimensions of culture to developing brand & communication strategiesuse meaning maps to develop innovation
Where & when?
This is a scheduled workshop held at Hotel Re! @ Pearls Hill in Singapore on 15-16 April 2014.
This workshop is limited to a maximum of 12 people.
This half-day course teaches the secrets of effective presentations and is taught by one of the best known names in market research circles, Ray Poynter. Ray will cover how to combine tools such as storytelling, gamification, interaction, humour, and presentation software to presentations effective.
This course is run as part of the Mobile Research in the Mobile World conference in Singapore, which runs March 4 to 7.
Effective Presentations
Effective presentations are ones that:
- Engage the audience,
- Communicate the key points,
- Results in action.
What makes an effective presentation has evolved over time. Audiences have changed, the competition has changed, and the need to do more than just convey the facts has never been greater.
The price includes BOTH the workshop AND the conference.
