A full-day course, run at the MRS offices in central London. This course is designed for quantitative researchers and focuses on how to manage, design, implement, interpret, and present a wide range of conjoint analysis projects, including variants such as DCM (Discrete Choice Modelling) and MaxDiff scaling.
Click here to find out more or book a place via the MRS website.
Learning outcomes
Topics covered during the day include:
- Firm grounding in the theory and nomenclature of conjoint and DCM
- Practical advice in what conjoint can and can’t do, when to use it and when not
- Conventional conjoint analysis (from full profile to adaptive conjoint), designing, data collection, and processing
- Discrete choice modelling, from aggregate models, to latent class, to Hierarchical Bayes
- Adaptive choice modelling, the latest trend in choice
- Online and offline options for data collection, especially relevant for global studies
- Turning results into insights, and presenting the results in a meaningful and useful way
Who will benefit?
The course is targeted at researchers who are already familiar with a range of quantitative techniques (such as factor analysis, cluster analysis, and regression) and who have some familiarity or exposure to conjoint analysis.
A full-day course, run at the MRS offices in central London. Learn how social media is used by market researchers, includes social media research, insight communities, co-creation, social media monitoring, and evaluation of social media campaigns. The day covers opportunities and potential problems of social media.
Click here to find out more or book a place via the MRS website.
Learning outcomes
By the end of the course, delegates should be able recognise, understand and utilise:
- The use of blogs as a research tool
- The use of blog mining/monitoring techniques
- The use of research communities for market research
- New forms of analysis/reporting such as tag clouds and social graphs
- Co-creation and market research
- Social Networks as a tool for research
- The future of Social Networks and user generated content.
Who will benefit?
The course will benefit all researchers who wish to embrace the changes being created by Web 2.0 and Social Networks. In these times of change the words of Louis Pasteur are truer than ever: “Fortune favours the prepared mind” and this one-day course will help create prepared minds.
Where and When?
The course is a scheduled workshop with the MRS. It will take place on 13th November 2014 at the MRS Building, 15 Northburgh Street.
