Conjoint Analysis Masterclass – Manage, design and interpret a range of conjoint analysis techniques

A full-day course, run at the MRS offices in central London. This course is designed for quantitative researchers and focuses on how to manage, design, implement, interpret, and present a wide range of conjoint analysis projects, including variants such as DCM (Discrete Choice Modelling) and MaxDiff scaling.

Click here to find out more or book a place via the MRS website.

Learning outcomes

Topics covered during the day include:

  • Firm grounding in the theory and nomenclature of conjoint and DCM
  • Practical advice in what conjoint can and can’t do, when to use it and when not
  • Conventional conjoint analysis (from full profile to adaptive conjoint), designing, data collection, and processing
  • Discrete choice modelling, from aggregate models, to latent class, to Hierarchical Bayes
  • Adaptive choice modelling, the latest trend in choice
  • Online and offline options for data collection, especially relevant for global studies
  • Turning results into insights, and presenting the results in a meaningful and useful way
Who will benefit?

The course is targeted at researchers who are already familiar with a range of quantitative techniques (such as factor analysis, cluster analysis, and regression) and who have some familiarity or exposure to conjoint analysis.

An introduction to Gamification

This half-day workshop will teach delegates the basics of Gamification, as well as how it can be utilised in different market segmentations. The delegates can expect to understand Gamification as an industry; its short history and how Gamification will be utilised with future technologies in just a few years.

The workshop will cover what the differences are between a Gamification and a Game and indeed, the mechanics that make a game a game. Delegates will learn about the various gamification techniques currently occurring in a multitude of industries globally, and what using Gamification has meant for businesses in terms of good and bad application and what makes ‘good’ and ‘bad’ Gamification and its effects on ROI. Delegates will have completed the workshop understanding Gamification principles, and how to use these principals to create personalized engagement for their consumers, clients and employees.

The workshop is suitable for entrepreneurs, creative departments, trend watchers, futurists and anyone looking to bring more fun, engagement and growth to business. Suitable for groups of 4 to 20 people.

Developing Gamification Surveys

This full-day workshop will give participants a crash course in Gamification techniques, and will focus on how to design practical and engaging Gamified research in an online and offline context. Attendees will be able to understand how Gamification can be used to increase response rates, recall rates, completion rates and give participants the motivation to take-part in research in the first place, and keep coming back for more. Delegates will be able to design their own Gamified Survey through a game devised by the workshop leaders called “20 for 20”, and experience what it’s like to be a respondent of a gamified focus group.

Delegates will understand the Best Practices developed by the course leaders through their tried and tested experiences, as well as the set mnemonics to help participants remember the key constructs of Gamification research design. Participants learning will be put to the test in a series of practical applications throughout day.

The workshop is suitable for engagement specialists, innovation leaders, survey and research designers and creative departments. Suitable for groups of 4 to 20 people.

Advanced Level Games for Research Playshop

In this advanced Games for Research Playshop, the course leaders will steer beyond from Gamification and allow delegates to understand the use and need for fully immersive games in all research types. Delegates will be shown and taught the tools to delve deeper into the use of Games and apply those learnings back in the office in real-life research studies. Delegates will need a basic knowledge of Gamification (attending the Introduction to Gamification is highly recommended) as they will immerse themselves in the deeper layers of this unique and highly interactive workshop by joining in real life and digital role-play, design activities and be a part of games themselves which the course leaders have specifically created for researchers.

The course will also look at more specialist kinds of research and how fully immersive games based research makes way for data capture otherwise not possible in traditional research which is crucial in some more niche and complex studies.

If you want to future-proof your research, this workshop is thoroughly recommended. Please note: this is a workshop where ‘learning by doing’ is the theme of the day, so delegates should be prepared for a non-traditional learning experience. Suitable for groups of 6 to 20 people.

Better Client Management & Proposal Writing

Drawing on years of experience as a client, this session will show you what it’s like to commission research and the motivations of in-house Customer Insight teams.  The session will also focus on writing proposals that have real impact with your clients and ultimately win you more business.

The workshop is suitable for up to 20 people.

The workshop is suitable for anyone with a client-facing role.

Qualitative Analysis & Interpretation

This practical, hands-on workshop shows you how to get the most from qualitative research.   The session will explain the difference between analysis and interpretation, how to turn large amounts of information into insight, and how to present qualitative research for maximum impact.

The workshop is suitable for up to 20 people.

The workshop is suitable for those already conducting qualitative research but looking to further their skills.

Social Media in Market Research: Using social networks and communities to access respondents

A full-day course, run at the MRS offices in central London. Learn how social media is used by market researchers, includes social media research, insight communities, co-creation, social media monitoring, and evaluation of social media campaigns. The day covers opportunities and potential problems of social media.

Click here to find out more or book a place via the MRS website.

Learning outcomes

By the end of the course, delegates should be able recognise, understand and utilise:

  • The use of blogs as a research tool
  • The use of blog mining/monitoring techniques
  • The use of research communities for market research
  • New forms of analysis/reporting such as tag clouds and social graphs
  • Co-creation and market research
  • Social Networks as a tool for research
  • The future of Social Networks and user generated content.
Who will benefit?

The course will benefit all researchers who wish to embrace the changes being created by Web 2.0 and Social Networks. In these times of change the words of Louis Pasteur are truer than ever: “Fortune favours the prepared mind” and this one-day course will help create prepared minds.

Where and When?

The course is a scheduled workshop with the MRS. It will take place on 13th November 2014 at the MRS Building, 15 Northburgh Street.

Storytelling and Narrative

This half-day workshop provides an introduction to how storytelling and narrative can boost brand identity and help businesses create a more engaging experience between themselves and their clients.

The workshop covers the importance of emotive connections through narrative when sharing information with an end user, whether by an advertisement, research objectives or analysis. Delegates will learn fundamental elements of storytelling form and how to use them to create a more personalised approach to engaging with their customers, clients, and consumers.

This workshop is suitable for marketing agents, heads of innovation in marketing or research, brand managers, data reporters, engagement specialists, innovation leaders, survey and research designers and creative departments.

Introduction to Sampling & Statistics

This half-day workshop provides a thorough grounding in the principles and practice of sampling and statistics when designing and interpreting research surveys. Topics covered include:

  • Sample Design – How to sample effectively – Guarding against sample bias – How to select the correct sampling method – What sample sizes needed to produce robust reliable results
  • Understanding and using sample statistics – Testing for significance – Setting confidence limits – Interpreting mean scores and standard errors
  • Weighting – What it is and when and how to weight data – Do’s & Don’ts in avoiding the pitfalls
The workshop is designed for hands-on researchers who need to design surveys to provide reliable results and explain what the findings mean to clients and non-statisticians. The workshop is suitable for groups of 3 to 10 people.

Introduction to Advanced Analytics

This half-day workshop provides an introduction to the mysteries of advanced statistical analysis techniques in market research. The course gives an in-depth understanding of the building blocks of multivariate analysis, typically based on standard SPSS programs. Topics include:

  • Factor and Cluster Analysis
  • Mapping techniques such as Correspondence Analysis and Principal Components Analysis
  • Using Decision Trees/CHAID to uncover previously hidden groups in your market data
  • Regression techniques and Key Driver Analysis
The workshop is intended for quantitative researchers who want to do more with their data – giving an understanding of when and how to apply different statistical approaches. The workshop is suitable for groups of 3 to 10 people.

Analysis & Reporting

This full day workshop is designed for quantitative researchers who need to deliver actionable results and creative insights from survey data. Topics include:

  • Using analysis to interpret survey results in a meaningful way
  • Converting data to information – to generate key findings and insights
  • Creating the story – making it interesting and engaging
  • Top Tips in presenting research findings
The workshop is intended for people who have experience of quantitative research but who wish to extend their analysis and data interpretation skills so as to be able to communicate effectively with management. The workshop is suitable for groups of 3 to 10 people.

Questionnaire Design

This full day workshop provides an intensive experience of creating well-designed questionnaires for use in virtually any research environment. Topics covered include:

  • Translating business objectives into research issues
  • The theory and practice of designing good questionnaires
  • Combating common problems:- order effects; feats of memory; ‘hypotheticals’; respondent fatigue
  • Understanding the pros’ and con’s of different types of questions
  • Putting it all together: designing questionnaires in different modes – online/telephone/face to face, etc.
  • Alternative approaches to measurement – e.g. rating scales/grids/conjoint research
The workshop will enable people to design and implement their own well-thought-out questionnaires that are truly fit for purpose, as well as giving them the skills to successfully critique and improve those of others. The workshop is suitable for groups of 3 to 10 people.

Conjoint Analysis and Discrete Choice Modelling

This full day workshop starts by introducing the concept of conjoint analysis and discrete choice modelling. The workshop then runs through a series of hands on exercises, built around example projects, to show how a project is designed, created, administered, analysed, and reported.

The course is suitable for people who are looking to run their own projects and who have experience of quantitative research, including survey design and topics such as regression, cluster analysis, and correlation.

The workshop is suitable for groups of 3 to 10 people.

Social Media for Small Businesses

This half-day workshop looks at how small businesses can use social media in cost and time-effective ways. In this 3.5 hour session you will learn how you can use social media to boost your company’s reputation, attract interest, and find out about topics, people, and companies of interest.

The workshop is suitable for people involved in the creation, management, and implementation of your social media strategy. Suitable for groups of 3 to 10 people.

Social Media Audit

This workshop comprises two half-day sessions. During the first half-day of the workshop, you will show the workshop leaders you what you currently do and describe your aspirations. During the second session, typically one or two weeks later the leaders will present a route map of how you could develop your social media footprint and practices. During this second session, the workshop leaders will work with you to implement procedures, templates, and guidelines.

The workshop is intended for people involved in the planning, management, and implementation of your social media strategy.

The workshop is suitable for groups of 3 to 10 people.

Mobile Market Research

This half-day workshop introduces the key elements of mobile research, including both qual and quant research, and shows how mobile research is being used through a variety of examples and case studies. Including surveys, passive data, and apps.

The workshop starts at an introductory level, moving on to highlight how to utilise approaches such as mobile surveys, mixed-mode research, and mobile ethnography.

Topics covered include:

  • Feature phones versus smartphones
  • Unintentional mobile research (30% of online surveys are currently being taken via mobile devices)
  • Web versus app surveys
  • Mobile qualitative
  • Passive research

The workshop is suitable for groups of 3 to 10 people.