This is a workshop with flexible timing that will fit into your schedule. The purpose of this workshop is to explore the wide range of qualitative methodologies that exist, how they are used, and the types of data that result from such studies. The focus of this workshop is to shed light on the spectrum of qualitative research in order to allow researchers to both become aware of methods they may not be currently familiar with and to select the method that best suits their research question.
The workshop covers each of the major qualitative methods, plus common combinations of techniques that result in effective hybrid studies.
This workshop can accommodate between 4 and 15 people.
Who will benefit?
This workshop is intended for practitioners who are either new to qualitative research or who are looking to understand what other methods may help to meet their business objectives.
Learning outcomes
On completion participants will be able to:
- Access a greater library of qualitative techniques
- Identify the best method or combination of method that will qualitatively answer their research questions
- Assess the recommendations of their research partners and suppliers and make requests or recommendations based on this more complete view of qualitative research
This is a workshop with flexible timing that will fit into your schedule. The purpose of this workshop is to explore the wide range of qualitative methodologies that exist, how they are used, and the types of data that result from such studies. The focus of this workshop is to shed light on the spectrum of qualitative research in order to allow researchers to both become aware of methods they may not be currently familiar with and to select the method that best suits their research question.
The workshop covers each of the major qualitative methods, plus common combinations of techniques that result in effective hybrid studies.
This workshop can accommodate between 4 and 15 people.
Who will benefit?
This workshop is intended for practitioners who are either new to qualitative research or who are looking to understand what other methods may help to meet their business objectives.
Learning outcomes
On completion participants will be able to:
- Access a greater library of qualitative techniques
- Identify the best method or combination of method that will qualitatively answer their research questions
- Assess the recommendations of their research partners and suppliers and make requests or recommendations based on this more complete view of qualitative research
This is a workshop with flexible timing that will fit into your schedule. The purpose of this workshop is to introduce and explore best practices regarding international, and especially, multi-country research. The focus of this training is to build a skillet that allows researchers to navigate global studies while achieving the best-quality insight.
The workshop covers items like the importance of investigating cultural differences in the research planning phase, how language can affect data collection and analysis, and other pertinent elements of international research.
This workshop can accommodate between 4 and 15 people.
Who will benefit?
This workshop is intended for practitioners who conduct international studies and want to maximize the value from said research. All levels of research experience are welcome.
Learning outcomes
On completion participants will be able to:
- Identify key watch-outs in a global research capacity
- Ensure a high level of integrity regarding global data collection
- Be aware of caveats in data analysis and interpretation
- Formulate better decisions based on international studies
This is a workshop with flexible timing that will fit into your schedule. The purpose of this workshop is to introduce and explore best practices regarding international, and especially, multi-country research. The focus of this training is to build a skillet that allows researchers to navigate global studies while achieving the best-quality insight.
The workshop covers items like the importance of investigating cultural differences in the research planning phase, how language can affect data collection and analysis, and other pertinent elements of international research.
This workshop can accommodate between 4 and 15 people.
Who will benefit?
This workshop is intended for practitioners who conduct international studies and want to maximize the value from said research. All levels of research experience are welcome.
Learning outcomes
On completion participants will be able to:
- Identify key watch-outs in a global research capacity
- Ensure a high level of integrity regarding global data collection
- Be aware of caveats in data analysis and interpretation
- Formulate better decisions based on international studies
This is a two-day interactive workshop, with follow up coaching sessions, helping participants to create and develop powerful reports, compelling proposals and impactful presentations. The focus of the training is on developing the critical thinking and business skills necessary for writing documents with a clear point of view and compelling argument. The workshop price includes two hours of private coaching to help attendees apply skills on live projects in the two months following the workshop.
Who will benefit?
The workshop will benefit anyone who wants to increase their chance of business success by delivering more effective results presentations and winning client proposals and pitches.
Learning outcomes
On completion participants will be able to:
- write more competitive proposals with a clear point of view and business-led thinking
- build winning reports which are concise and clear
- create presentations with business impact
This workshop is designed for 8-15 people.
Most companies apply classical economic models in building their pricing strategy, but behavioural economics suggests that perception of pricing is much more a function of context and emotion than of rational cost-benefit calculation. This one day interactive workshop will explore the psychology of pricing, and how businesses can apply latest thinking to build more effective and profitable pricing strategies.
Who will benefit?
Anyone interested in the psychology of pricing, and how it can be applied to build and research effective pricing strategies and promotional campaigns.
Learning outcomes
On completion participants will be able to:
- frame price in the right context
- optimize the bundling of features and price
- build & communicate effective promotional offers
- think strategically about structuring price points
This workshop is designed for 8-15 people.
Successful trainers are skilled in planning, process and creating the right environment as well as a specific knowledge domain. This workshop builds the key skills needed to plan, structure and deliver impactful coaching that can truly change behaviours. The workshop is highly interactive with a focus on giving delegates the opportunity to practise the skills needed to be a great trainer.
Who will benefit?
The workshop will benefit anyone involved in training in their company, whatever their level of experience. The focus of the workshop is on the skills needed to train, drawing on examples from a wide range of disciplines with no reference to specific content.
Learning outcomes
On completion participants will be able to:
- apply key concepts from adult learning theory to the design and facilitation of coaching & training
- manage more effective & impactful learning programs
- demonstrate professional training skills and the ability to pass these on to other people
This workshop is designed for 12-15 people.
This is a one-day interactive workshop, to build a framework and learn practical tools for understanding and investigating customer behaviour. The workshop shares key ideas from neuroscience and psychology, with a strong focus on how they can be applied through practical tools for observing and listening to customers. The workshop includes an extended field trip to practice and improve observation and listening skills.
Who will benefit?
The workshop will benefit anyone who would like to start their own internal investigations of customer behaviour, and assumes no prior research experience.
Learning outcomes
On completion participants will be able to:
- understand the importance of non-verbal behaviour
- observe and record real behaviours in context
- start engaging customers in conversations which uncover real insights
This workshop is designed for 8-15 people.
Creative thinking is highly sought after in the twenty-first century, with global business leaders citing creativity as the most important skill to develop across their business. This workshop provides an introduction to creative thinking, how it can be defined and measured, and most importantly how it can be leveraged to help businesses develop successful new strategies and ideas to win in the marketplace.
Who will benefit?
Anyone who is currently involved in facilitating workshops or business meetings, and would like develop and improve their understanding and application of creativity to solving business problems. It will also benefit anyone involved in innovation and idea generation, providing practical tools as well as theoretical understanding to guide improved creative thinking.
Learning outcomes
On completion participants will be able to:
- evaluate a range of different creative skills
- more effectively leverage brainstorming as a workshop tool
- apply creative thinking tools to developing new products & services
This workshop is designed for 8-15 people.
Workshops are increasingly used in business, and this one-day workshop is designed to help develop the skills required to drive the right outcomes from workshops. The workshop will involve participants in a range of practical exercises with individual coaching and feedback.
This workshop is limited to a maximum of 15 people.
Who will benefit?
Anyone who is currently involved in facilitating workshops and would like develop and improve the skills required to run successful workshops with the right outcomes.
Learning outcomes
On completion participants will be able to:
- build a well-structured session plan for a workshop
- open a workshop session and communicate effectively throughout
- use workshop activities to involve participants
This workshop shares the science of the senses, and the application of this understanding to product and service design, sensory marketing and consumer understanding.
This workshop is designed for 8-15 people.
Who will benefit?
Anyone interested in understanding the science of the senses and the importance of sensory design in successful brand experiences.
Learning outcomes
On completion participants will be able to:
- apply latest thinking from neuroscience & psychology to the evaluation of customer experience
- understand the individual and holistic roles of the different human senses
- use frameworks and tools for using research strategically throughout the innovation lifecycle
This is a one-day workshop, which shares the theory and practice of the use of archetypal characters in marketing. The workshop is highly interactive, using a range of examples from branding and communications (as well as movies) to illustrate key points, and providing participants with a toolkit for creating their own archetypes.
This workshop is designed for 8-15 people.
Who will benefit?
The workshop will benefit anyone involved in branding, advertising and communications, and will provide them with the frameworks and materials they need to build winning brand stories.
Learning outcomes
On completion participants will be able to:
- choose and apply the right archetypes for a brand
- structure stories using archetypal approaches
- use archetype cards to stimulate creative thinking
This is a two-day workshop, which shares the substance, structure and style needed to transform data into compelling stories. The workshop is highly interactive, using a range of examples from stories and movies to illustrate key points, and with a focus on giving participants the opportunity to practise key skills to build their own stories.
This workshop is designed for 8-15 people.
Who will benefit?
The workshop will benefit anyone involved in presenting or reporting to any audience, and builds on our “Winning Hearts and Minds” workshop, taking these skills to a higher level. The workshop has also been run for advertising and media agencies, focusing on the skills required to develop creative communications.
Learning outcomes
On completion participants will be able to:
- choose and apply the right emotions to create impact
- structure stories using a range of plots and devices
- use conflict & tension to tell more compelling narratives
Recent discoveries in neuroscience, behavioural economics and psychology make many current practices in the marketing sciences out of date. This is a one day interactive workshop to share these latest discoveries and their implications for consumer understanding, drawing on examples from branding, advertising, product design and shopper research as well a range of interactive exercises to learn important ideas through direct experience.
This workshop is designed for 10-15 people.
Who will benefit?
Anyone interested in improving their understanding of the minds of customers (as well as their own). It is designed for experienced marketing, design and research professionals.
Learning outcomes
On completion participants will be able to:
- interpret & leverage key emotions driving behaviour
- understand the role of mental maps in building brands
- appreciate the role of fast & slow decision making and mental heuristics in determining consumer choice
This is a two-day interactive workshop, to share an overall framework for understanding semiotic analysis, cultural theory and cross-cultural differences, and how they can be practically applied to marketing, communications and consumer understanding. The workshop will use examples and case studies to highlight key concepts, with participants learning important ideas for themselves through practical exercises and direct experience.
This workshop is designed for 6-10 people.
Who will benefit?
The workshop will benefit anyone interested in understanding the basic theories and tools of semiotic analysis and cross-cultural research It is designed for experienced marketing and research professionals, and assumes no prior knowledge.
Learning outcomes
On completion participants will be able to:
- understand the key principles & language of semiotics
- decode a category and its core symbols
- apply dimensions of culture to developing brand & communication strategies
- use meaning maps to develop innovation
